How to Build and Grow a Corporate Immigration Practice

Corporate immigration isn’t a black box. It’s a play you can run.

In this Talk with Olena episode, I sit down with Peter Veress (35 years in the field) to demystify B2B immigration: employers initiate the file, you solve a business problem, and you choose the right pathway (IMP categories, trade agreements, ICTs, or LMIA) based on timelines and risk. Peter explains why his firm is built around corporate and labor streams with a lean general arm, and how focusing on sectors with real budgets and repeat needs (infrastructure, energy, mining, healthcare) creates predictable momentum.

We contrast B2B and B2C without the fluff: if you love content and retail-style marketing, B2C can win; if you’d rather be in boardrooms, B2B rewards showing up. Appear or disappear. We also look ahead to why the North is the next frontier and how to position now. Want to pivot without guessing? We cover IMMC3, a co-counsel model that lets you deliver on clients you’ve already signed while you learn the ropes. No mystique. Just a clear path to decide if this room is yours.

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⏱️ Episode Timestamps:

00:01 – Welcome to Talk with Olena + Why corporate immigration
00:49 – “Actually 35 years” Peter’s origin story
02:22 – From CIC to private practice
05:27 – The three-lane firm model: corporate, labor, and general support
12:46 – B2B vs B2C: two different businesses, two different playbooks
17:26 – What corporate clients expect: know business and immigration
21:44 – The North is next: where capital and projects are heading
22:47 – How to land your first corporate account (association strategy)
31:04 – From zero to in the room: show up, listen, become the SME
41:11 – IMMC3 co-counsel: deliver on higher-leverage files while you learn