The 5-Step Webinar Framework for RCICs

Webinars aren’t magic. They’re a system. In this Talk with Olena episode, I break down a simple 5-step framework RCICs can use to host webinars that actually work, whether your goal is to grow visibility or convert viewers into paid consultations. No gatekeeping. Just the playbook.  

You’ll learn how to choose a clear goal for your webinar, set realistic registration and show-up targets, and structure your session in a way that builds trust and momentum. I also share an ethical promo code strategy that helps you boost bookings without pressure and a post-webinar email plan that does the heavy lifting long after the live session ends.  

If you’re ready to run webinars that truly move the needle for your immigration practice, hit play and take notes.  

👇Let’s connect:  

📌 Join Planning Day 2026 
https://www.olenaweber.com/pl/2148715927   

📍 Chat with me on LinkedIn: 
https://www.linkedin.com/in/olena-weber/  

📌 Apply to work with me: 
https://forms.gle/ep16EkAqNMSL347J8

⏱️ Episode Timestamps: 

 0:00 – Why webinars can change your immigration practice 
1:42 – Step 1: Decide your real goal — visibility or conversion 
4:55 – The visibility play: how to host a no-pitch, high-value webinar 
8:18 – The conversion play: turn your audience into consultations 
11:10 – Step 2: Set your registration target (and why it matters) 
13:40 – What’s a good show-up rate (and what to do if it’s not)? 
15:20 – Step 3: Create your offer and promo code strategy 
17:30 – Step 4: The perfect webinar structure that builds trust 
22:40 – Step 5: The secret weapon — post-webinar follow-up emails 
27:15 – Final recap: the 5-step webinar system for RCICs