Starting Her RCIC Practice from Zero: The 100-Day Blueprint

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In this episode of Talk with Olena, I share a detailed case study about an RCIC who started her immigration consulting business from scratch.

We dive into the first 100 days of building a business foundation, focusing on niching, pricing, marketing, systems, and data tracking, and why getting these foundational pieces right is essential for long-term success.

You’ll hear how she navigated the challenges of being brand new to the field, including defining her niche, setting her pricing strategy, building a consultation booking system, running a 90-day marketing challenge, and creating a full client and case tracking system.

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Timestamps:

0:00 – Introduction & episode overview

0:30 – Story of the RCIC starting before licensing

2:15 – Importance of focusing on foundational pieces in the first 100 days

4:50 – Identifying niche and pricing strategy

9:20 – Building a consultation booking page and client flow

12:30 – Launching the 90-day marketing challenge

15:45 – Creating the full client journey from consultation to retainer

20:10 – Building data and case tracking systems

23:45 – First consultations and generating consistent sales

27:00 – Analyzing data for growth and scaling the business

30:00 – Lessons learned and foundational pieces recap

33:15 – Closing thoughts and next steps